About Me


With a degree in Psychology, Jen moved from a career in human relations to the far end of the spectrum -- information technology. When she's not typing or playing around excel, she lets go and does yoga. She loves to wander around the city and read, not at the same time though ;) She has a love affair with CC, cupcakes and crepes, falling in love with their sweet toppings and soft center.
Being the go-to girl for anything about desserts, tips about minimalism, and simply life in general, she created Wild for White. She aims to live on the mantra of simplicity and minimalism while not undermining the function and sophistication of both design and daily life.


Say hi through email (jennicablog@gmail.com), Twitter and Instagram :)